Marketing Plan

Liberty National focuses on the lucrative middle-income market for both individuals and employees, with Section 125 tax saving advantages for employees and employers

“Our Lead Management System distributes thousands of leads at no cost to Agents so you can spend less time calling prospects and more time selling!”

Why the middle-income market?

• Moderate-income adults who are in blue-collar jobs are less likely to have employer-sponsored coverage (Kaiser Commission on Medicaid and the Uninsured, Jan. 2008)
• 34% of uninsured Americans are middle- to upper-income families (Kaiser Family Foundation, Feb. 2009)
• Funeral costs have risen from $6,195 to $7,323, so life insurance is a MUST today (NFDA, June 2008)

At Liberty National, we have more leads than Agents to work them. We provide leads to the Agent from a variety of sources and constantly search for new types of leads to give to the sales force.

A question you may ask is, "How will I find prospects?" We take that burden from you, at no cost to you. Direct response leads (like direct mail, Internet, telemarketing) come from interested prospects in both individual and worksite markets. Leads are typically provided based on productivity and help you spend more time selling and less time prospecting.

More importantly, thanks to our introductory offers, Agents collect sponsorships from existing customers and businesses. Agents use our industry-leading Laptop Sales Presentation© to explain features and benefits of our products at the push of a button. Using this innovative approach, Agents can make sales their first day. Also, our electronic application allows Agents to submit applications without the hassle of paperwork so they are paid faster.